On focus, time, and tokens
About
I'm a designer who builds products, publishes tools, and mentors other designers. I care about keeping craft at the center of how teams work.
What my coworkers say
A few things said about working with me — pulled from reviews and recommendations.
- I have seen him move considerable mountains, while building and sustaining relationships
- He is hands down the best designer I have ever had the privilege of working with
- You've been the easiest and most motivating person to work with
- You're in the top 5% of design talent I've worked with
- Om is a great mentor and partner. I have grown so much as a designer by working with him
- You're probably the only director in the world that still has design chops.
Projects
VoisDesign System
A design system built for AI products. No UI opinions. Just the foundation.
RighterUX Writing Agent
A UX writing agent that checks interface copy against a fixed set of principles, not a gut feeling.
PersonifyProduct Platform
Product teams use Personify to shape ideas, ship features, and measure what lands.
UnsokuStudio Platform
A studio platform built for small, locally rooted studios that compete on community, not scale.
LocalwollaMarketing Platform
Localwolla helps family-owned restaurants grow online without losing what makes them local.
Skills View all skills →
changelog-writerAgent skill
Writes external changelog entries with personality: voice first, the fact never buried.
conversion-patternsAgent skill
Picks the conversion lever that fits your condition, not the one with the biggest lift.
design-askAgent skill
Translates a poorly written ticket into what the design work actually is.
design-rationaleAgent skill
Explains why you made a design decision using cognitive science and platform standards.
designer-ic-assessmentAgent skill
A structured interview that calibrates a designer's IC level with evidence, not a hunch.
eaves-panelAgent skill
Switch scenarios live. Leave feedback right on the screen.
feedback-synthesizerAgent skill
Turns raw scores and comments into one connected finding, instead of two reports that happen to share a doc.
gtm-positioningAgent skill
Positions your B2B product and writes homepage copy using the Fletch framework.
longformAgent skill
Builds an essay on Duarte's contrast arc and Kao's operator voice, then hands it to Righter for the sentence-level pass.
metrics-taggingAgent skill
Turns a UI mockup into a complete analytics event taxonomy ready for handoff.
onboarding-flowAgent skill
Designs or audits onboarding flows for SaaS and consumer apps, without crossing the two patterns.
research-loopAgent skill
Runs the whole UX research team as a loop that kicks a shaky study back instead of writing it up anyway.
research-reporterAgent skill
Turns a synthesis file into a report your stakeholder actually reads and acts on.
righterAgent skillPremium
Reviews and writes UI copy against a fixed set of writing principles, every time.
survey-architectAgent skill
Turns a fuzzy research question into a validated, deploy-ready survey, matched to what you're actually trying to learn.
vois-componentsAgent skillPremium
Resolves which component to use when two similar options both seem right.
vois-loopAgent skillPremium
Runs the full Vois design build as an iterative loop that catches conflicts and re-routes.
vois-patternsAgent skillPremium
Picks the right container structure before you write a single line of code.
vois-routerAgent skillPremium
One prompt routes you through the entire Vois design system skill chain.
vois-tokensAgent skillPremium
Enforces Vois design system rules when building UI with shadcn/ui, Tailwind v4, and Motion.
Pinned posts
Highlights from X and Threads — ideas I keep coming back to.
On problem statements and hypotheses
Threads
On curiosity over vanity
On directives and outcomes
On measuring design work
Interactive Essays
I share my thinking on design, craft, and building products.