On focus, time, and tokens
About
I'm a designer who builds products, publishes tools, and mentors other designers. I care about keeping craft at the center of how teams work.
Projects
VoisDesign System
A design system built for AI products. No UI opinions. Just the foundation.
RighterUX Writing Agent
A UX writing agent that crafts sharp microcopy for products and emails.
PersonifyProduct Platform
Product teams use Personify to shape ideas, ship features, and measure what lands.
UnsokuStudio Platform
A studio platform for locally run upstart studios focused on community.
LocalwollaMarketing Platform
Localwolla helps family-owned restaurants grow online without losing what makes them local.
Skills View all skills →
design-askAgent skill
Translates a poorly written ticket into what the design work actually is.
design-rationaleAgent skill
Explains why you made a design decision using cognitive science and platform standards.
designer-ic-assessmentAgent skill
Runs a structured behavioral interview to calibrate a designer's IC level.
gtm-positioningAgent skill
Positions your B2B product and writes homepage copy using the Fletch framework.
metrics-taggingAgent skill
Turns a UI mockup into a complete analytics event taxonomy ready for handoff.
righterAgent skill
Writes and reviews UI copy against a defined set of UX writing principles.
vois-componentsAgent skill
Resolves which component to use when two similar options both seem right.
vois-loopAgent skill
Runs the full Vois design build as an iterative loop that catches conflicts and re-routes.
vois-patternsAgent skill
Picks the right container structure before you write a single line of code.
vois-routerAgent skill
One prompt routes you through the entire Vois design system skill chain.
vois-tokensAgent skill
Enforces Vois design system rules when building UI with shadcn/ui, Tailwind v4, and Motion.
Pinned posts
Highlights from X and Threads — ideas I keep coming back to.
On problem statements and hypotheses
Threads
On curiosity over vanity
On directives and outcomes
On measuring design work