Timeline
Roles, ventures, and a few life events that shaped how I design.
Jan 2025 – Present
Principal Designer
GEICO
Chevy Chase, MD · Hybrid
Leading design for commercial servicing experiences through design craft and cross-functional collaboration.
Jun 2024
Google Analytics Individual Qualification
Google
Certified in Google Analytics measurement and reporting.
May 2024
Webflow 101 Certification
Webflow
Certified in building and shipping sites with Webflow.
Apr 2024
Self-Serve User Onboarding for Rapid Product Growth
Maven
Completed certification on designing self-serve onboarding for growth.
Sep 2021 – Jun 2024
Head of Product Design
DISQO
Glendale, CA
Led design and research for a 20M-member market research platform, mentoring a team of 10.
May 2020 – Present
Co-Founder & CEO
Personify
Building tools that make user research more accessible and actionable for cross-functional teams.
Mar 2019 – Sep 2021
Director of User Experience
Ellucian
Reston, VA
Managed an 8-person international design team building experiences for student information systems.
Sep 2017 – May 2020
Founder
SQRL
Ashburn, VA
Built a startup bridging the gap between physical and financial health.
2016 – 2017
Advanced Project Management Certification
Stanford University
Earned the Stanford Certified Project Manager credential.
2015 – 2016
Front-End Web Development Nanodegree
Udacity
Completed a nanodegree program in front-end web development.
Aug 2015 – Feb 2019
Design Manager
Capital One
Tysons Corner, VA
Led design for the Eno virtual card and Money Coaching program; published 8 patents for credit card material innovations.
Apr – Aug 2015
User Experience Lead
i360
Washington DC–Baltimore Area
Designed a grassroots technology suite delivering real-time political campaign analytics.
Sep 2014 – Apr 2015
Senior Information Architect
NavigationArts
Tysons Corner, VA
Led information architecture and design solutions for enterprise web platforms.
Mar – Jul 2014
Senior UX Designer
Tata Consultancy Services
Naperville, IL
Grew TCS's UX practice and presented design solutions directly to C-level clients.
Aug 2013 – Mar 2014
User Experience Analyst
Accenture
Greater Chicago Area
Ran user research, wireframes, and usability testing across client engagements.
Feb – Jul 2013
UX Designer
Litera
Downers Grove, IL
Designed Microsoft Word add-ons for the legal and life-sciences industries.
2011
VP Marketing & Tech
NetIP Chicago
Built marketing channels and visual branding for NetIP Chicago community events.
Jun 2010 – Feb 2013
ID/UX Designer
Chamberlain
Elmhurst, IL
Designed the first MyQ app and led industrial design for LiftMaster and Chamberlain access-control products.
May 2009 – Jan 2010
Industrial Design Evangelist
R&D/Leverage
Lee's Summit, MO
Championed an engineering-grounded industrial design process, bridging design and engineering teams.
2008 – 2009
Lead Industrial Designer
LUMIUM
Led the transport design team through strategic, tactical, and operational design work.
2004 – 2007
BA, Transport & Product Design
Coventry University
Graduated with honors in June 2007 with a degree focused on automotive design.
2003 – 2004
College for Creative Studies
Detroit, Michigan
Studied design in Detroit before transferring to Coventry University.
2002
Graduated Burke High School
Omaha, Nebraska
Finished high school in Omaha, Nebraska.
Mar 1, 1984
Born in Mumbai
Mumbai, India
Where the story starts.